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All These Acronyms...what do they stand for and why are they good for you?

Hi all!


We here at Viva is committed to educate first above all else, and this is exactly what we'll be doing!  Part of a 4 part series of blogs posted once a week, we'll be looking at the four major players of anti-aging skincare; however, specifically for natural skincare.  The four major players are: DMAE, Alpha lipolic Acid, MSM, and hyaluronic Acid (HA). We will be describing to you more in depth as to what each of these ingredients acronyms mean and why you should be looking for it on the ingredients list for most anti-aging skincare!  First up: DMAE!


DMAE is both a nutritional supplement and a fantastic topical treatment to combat the signs of aging of the face and body. 

DMAE (dimethylaminoethanol) is a nutritional substance that is a powerful anti-inflammatory and membrane stabilizer.  DMAE is a precursor to acetylcholine, a neurotransmitter that causes muscles to contract and tighten under the skin. Therefore, it can help maintain muscle tone in the face and body as we age, helping to prevent both sagging and drooping of the muscles under skin. In fact, it is not wrinkles that are the greatest culprit in giving the face an aged appearance – it is the loss of anatomical position that results in the sagging and drooping of the underlying muscles.


When applied topically in the form of a lotion, the effects are almost immediately visible. The effects are also cumulative. Studies looking at weeks, months and even up to a year of use show that improvements and benefits continue to accrue. 


Application of a DMAE-rich topical treatment results in almost instantaneous benefits. The skin looks firmer, lifted, less lined, and smoother. If a pea-sized drop of a DMAE-containing lotion is spread on one side of the face, gently rubbed into the nasolabial fold, around the eye, forehead, under the chin and on the neck, results can be seen in about 20 minutes. The side of the face and jaw line with the DMAE will appear more contoured, the eye will be open wider, the nasolabial fold lessened. The effect is dramatic. There will also be an immediate reduction in lines and wrinkles. DMAE is also outstanding in tightening up the dimpled skin on the back of the thighs and the upper arms. 

Also, the appearance of both fine and deep lines is reduced, and best of all, there is a wonderful (and very visible) increase in overall radiance and evenness of skin tone and color.


Now that we've described to you what DMAE does, and how it helps with combating signs of aging and help reduce the appearance of those signs, why doesn't everyone use it in their creams? First off you need the right correct amount of DMAE.  The saying of less is more is very true in this instance.  By having a correct amount of DMAE in our products as to not overwhelm the product, it is working with its highest efficiency to help regenerate new skin cells causing the skin to plump up and fill out those wrinkles and fine lines to make the skin look younger, more youthful.  


The products we have that have DMAE are: 



Amaze Anti-Aging Cream              Concentrated Anti-Aging Serum


Stay tuned for our next week's post on Alpha Lipolic Acid!

Article written by Victoria Wong

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