DMAE (also known as dimethylaminoethanol, dimethylethanolamine, or Deanol) is a compound derived from B vitamin choline most used in dietary supplements to improve mental alertness, much like ginkgo biloba and coenzyme q10. ”DMAE is hypothesized to increase the production of acetylcholine (a chemical that helps nerve cells transmit signals). Since acetylcholine plays a key role in many brain functions, such as learning and memory, proponents claim that taking DMAE in supplement form may boost brain health by raising acetylcholine levels”.
DMAE cream, lotion, and other skin-care products are said to offer anti-aging benefits by:
- Reducing the appearance of forehead and eye wrinkles
- Lip shape and fullness
- Dark under-eye circles
- Sagging neck skin
- Overall skin youthfulness
DMAE not only keeps the cell structure protected, but also diminishes the amount of stress a cell must endure by protecting it and preventing the production of arachidonic acid, which is a chemical in the body that causes both inflammation and pain. The antioxidant and structural support of the cell is what contributes to a firmer and more radiant skin, with less incidence of broken blood vessels, skin discoloration, and wrinkles. Essentially, DMAE is one of the best defenses, not only against natural free radical damage as we age, but also in helping defy the effects of muscular sagging. DMAE penetrates beyond the superficial layer of the skin, making it a powerful method of dealing with wrinkles and lines – some antioxidants only affect the surface of the skin.
Found in our Concentrated Antioxidant Serum, the DMAE is derived from a marine source (anchovies), works quickly to decrease the look of sunspots, scars, fine lines and especially deep wrinkles as it contains 2X the potency as the Amaze Cream. Turn back time by rejuvenating and repairing your skin for a more even and energized complexion. Radiance will be your best accessory.